Our Methodology

The world may have gone digital, but the capital’s still human.
So, reach beyond the web and explore the white space of opportunities with us. At White Space, we apply a holistic approach, supported by four key pillars to help our clients achieve their goals and propel their business forward.

Identifying Whitespace of ]Opportunity[

Through 360° audit methodology and strategy mapping to align with your business objectives.

Strategy Mapping

  • Business Objectives Alignment
  • Audience Mapping
  • KPI Definition
  • Milestone Plotting

360 Audit Methodology

  • Evaluation of Customer Journey
  • Analysis of Competitive Landscape
  • Opportunity Scanning

]Connect[ Brands With People

To create a relevant and streamlined consumer experience for your business, we deploy owned media management with a cost-efficient hub model, coupled with community management search engine marketing.

Owned Media Management (Cost Efficient Hub Model)

  • Corporate Website
  • Mobile
  • User Experience management
  • Email Marketing
  • Editorial Calendar execution

Community Management Search Engine Marketing

  • Search Engine Optimization
  • Paid Search

]Engage[ Through Excitement to Drive Action

We strategize on development and distribution of quality content to achieve meaningful connections for your business. This includes content marketing, events activation, audience targeting and booster campaigns and activities.

Content Marketing

  • Tier 1 (Push)
    Marketing Backed; Multi-Platform

Events Activation

  • In-person & Virtual Live Events
  • Sponsorhip Events

Audience Targeting

  • Tier 2 (Pull)
    Editorial Based; Behavioural Based

Booster Campaigns & Activities

  • Mobile & Social Apps

]Optimize[ To Achieve Maximum Results

We conduct real-time campaign optimization through social listening and active monitoring of qualitative and quantitative data. This allows analysis and optimization of resources to bring value to your business.

Real Time Campaign Optimization

  • Social Listening


  • Content;
  • Social;
  • Mobile;
  • Conversion;
  • Advertising


NEA NLB ESG e2i My MoneySense Infocomm Media Development Authority
Ministry of Social and Family Development Ministry of Communications and Information Ministry of Transport Monetary Authority of Singapore Workforce Singapore People's Association
MPA Singapore Personal Data Protection Commission Singapore Intellectual Property Office of Singapore Sport Singapore Temasek Polytechnic Agency for Science, Technology and Research Singapore
Science Centre Singapore Autodesk OCBC Bank SCB Fuji Xerox Seagate
Huawei Twitter Takeda Keppel Land Sentosa HarbourFront Business Association Unilever
LVMH Moët Hennessy - Louis Vuitton Christian Dior Shiseido Za Aqualabel SENKA
Tsubaki Ma Chérie MAJOLICA MAJORCA ORBIS IOMA Paris Fish & Co.

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White Space Digital Pte Ltd

82 Playfair Road,
#08-01, D’Lithium,
Singapore 368001

Tel: +65 6815 2908